A mountain of waste will be dumped in the Belvoir Shopping centre as a part of an award-winning campaign to highlight the impact of fly-tipping.
The centre is working with the North West Leicestershire District Council and Charnwood Borough Council as the launch venue to help crackdown on illegal dumping, the final strand of the Don’t Muck Around campaign.
On Tuesday 23 October, between 10am and 12noon, shoppers will be greeted with old fridges, mattresses, tyres, bags of waste and other unwanted rubbish which will demonstrate what Council officers have to tackle every week.
Officers will be at the Belvoir Shopping Centre to speak to residents about how householders are responsible for safe and legal disposal of waste from their properties. There will also be fact sheets and a quiz available on the day.
Councillor Alison Smith, Portfolio Holder for Community Services at North West Leicestershire District Council, said people may not be aware that their rubbish is being dumped illegally.
She added: “It’s really important that if people are arranging for waste to be taken away from their house or business, that they are sure the people doing this work are properly licensed to do the job.
“Fly tipping is a menace which is making our beautiful countryside and public areas an eyesore, as well as bringing risks of disease and contamination.
There’s no excuse for dumping rubbish at the side of the road. If people want help and advice about how to dispose of rubbish safely and legally they should contact the Environment Agency on 03708 506 506.”
Last year there were more than 1,000 incidents of rubbish being dumped and more than 90% of that figure was rubbish left by the roadside according to the councils.
Councillor Jane Hunt, Charnwood Borough Council’s Cabinet member for Regulatory Services, said: “Don’t Muck Around is about raising awareness and we hope the giant fly-tip will get people thinking about the visual impact of waste as well as what their own responsibilities are.
But it is also about enforcement. We really want to hammer home the message that householders can be prosecuted if they fail to check the credentials of people who offer to dispose of waste from their properties.
We take fly-tipping very seriously and offenders will be prosecuted and could face fines of up £50,000 or even jail.”